The result also unveiled that brand Mindset mediates the relationship between client-relevant CSR, E-WOM, and purchase intentions. The findings on the current study may help policymakers to understand the value of CSR techniques from your point of view of marketing, which is basically ignored by up to date CSR scientists.
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Media things, including platforms and channels used for marketing, demonstrate minor to no affect on advertisement clicks, suggesting platform decision might not have an impact on consumer engagement. Link enthusiasm, reflecting motives for participating with advertisements, has minimum impact on ad clicks, indicating motivation may well not noticeably impact advertisement functionality. Advert clicks by way of social media marketing Possess a positive influence on purchase intention. Analysis Restrictions/Implications-Although the study presents valuable insights into advertisement clicks and purchase intention in social media marketing in Yangon, Myanmar, it is restricted by sampling bias, generalizability constraints, and temporal difficulties. Originality/value-The main focus of the analyze should be to perform an Investigation of The crucial element variables that affect ad clicks and purchase intention in social media marketing promotion. ->
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